Work

Electric Studio

E-bike and e-moto shop, Poland

Shop theme, product data, Google Ads with Merchant Center and supplier integrations for a Shoper store selling Surron, Talaria and E Ride Pro.

Under the hood

• GA4 and Tag Manager rebuilt: the purchase event fired on every page view and inflated sales 280 times. One trigger condition fixed it.
• Supplier feeds and stock synced into the shop; product pages, instalment blocks and delivery dates generated from data.
• Search campaigns split by model, exact-match exclusions for bare brand names, search partners off, location targeting by presence.

Measured

• Return on ad spend checked against paid orders, not the panel: the real figure was one eighth of what the dashboard showed.
• GA4 saw 68% of orders, the rest came in by phone. Since then every report carries two columns: measured and paid.

What I recommended

• Budget follows verified paid orders only. A pre-order page for the model whose searches double every month.

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RehaMedica

Physiotherapy clinic, Gliwice

WordPress website and hosting after a move from Framer, technical SEO, measurement and the Google Business Profile.

Under the hood

• Migration with 29 redirects so that no old address died.
• Booking routing for 85 price-list groups: every service leads to its own booking link or form. Before, most of them led to a dead end.
• Nine measured events with consent mode, no tracking on the symptom map and no service names in URLs, because health data has its own rules.

What I recommended

• A Business Profile run from the practice, not from an agency account, and a monthly read of Search Console by page.

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Porto Alegre

Language school, Gliwice

SEO and Google Ads for a school where most sign-ups start with a phone call.

Under the hood

• Call measurement from the site and from the ad: a call counts as an enquiry only after 40 seconds, so a tap on the number is no longer a lead.
• A forwarding number shown only to visitors from ads; organic visitors see the school's own number.

Measured

• Enquiries by phone and by form now sit in one report, by campaign.

What I recommended

• Move the primary conversion from the form to the call once two weeks of data confirm the pattern.

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LEVEL

Language school, three locations

Google Ads rebuilt around enquiries rather than clicks, SEO on Squarespace.

Under the hood

• Search-term audit: eight of ten measured conversions came from people typing the school's own name. Generic terms produced none.
• Three campaigns, one per intent, exclusion lists of 165 competitor names and other towns, a cost-per-click ceiling instead of automated bidding on too little data.

Measured

• Clicks costing eight times the average stopped the day the ceiling went in. Cost per enquiry on the brand campaign is a fifth of the course campaign's.
• Two of six calls from ads went unanswered in working hours, and the report says so out loud.

What I recommended

• More budget on the campaign that loses half its impressions to budget, not on the one that buys clicks.

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Lepimy

Pierogi restaurant, Gliwice

Search review, page speed and the Google Business Profile for a restaurant that runs its site without cookies or banners.

Under the hood

• Largest Contentful Paint from 4.0 s to 2.9 s by taking the intro animation off the critical path; mobile performance score from 75 to 95.
• Structured data corrected: a review count that did not match reality was removed rather than left for Google to catch.

Measured

• Third place in the local pack for the main dish query, with a fifth of the reviews the two leaders have.

What I recommended

• Reviews and photos on the Business Profile before any more code.

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MEUME

Furniture maker, Tychy

New WordPress website after the previous shop was cut off by its hosting, with WooCommerce and a configurator to follow.

Under the hood

• Classic theme with content editable in the admin, self-hosted fonts, no scroll hijacking.
• Content and product data recovered from the blocked site.

What I recommended

• Three stages, each usable on its own: pages first, shop second, configurator last.

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MEUME · Linea Base 3D

Furniture maker, reception counters, Tychy

A 3D configurator for the Linea Base reception counter: finishes, glass, logo, height and accessories change on screen as the customer chooses.

Under the hood

• A live three.js scene with soft shadows and ambient occlusion, plus a pre-rendered mode for computers without a graphics card.
• Built from the client's 2D renders, with no 3D source files, and packaged as a WordPress plugin.

VoltGo

Electric vehicle rental marketplace

Catalogue work on a custom CMS: vehicle versions, pricing and photos for rental stations.

Under the hood

• Seventeen vehicle versions with parameters, descriptions and 82 photos loaded into a CMS that has no import and no API, through scripted browser automation with a read-back after every save.

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KIOKUYA

Own product: CRM for vehicle dealers

Customer records, invoicing and fleet documents in one place, built in Python.

Under the hood

• Invoices with the vehicle identification number on each line, fleet invoices covering many vehicles, imports that de-duplicate themselves.
• A scheduler running in production on Postgres.

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kiodem.com

This site

Hand-written HTML, CSS and JavaScript, no framework and no builder: an endless field of tiles in perspective, a loader in fifteen languages, five language versions and charts that draw themselves.

Under the hood

• Three files and one animation library; everything else is written by hand, which is why it can look like this and still load fast.
• Static hosting: nothing to update, nothing to break, nothing to pay for.

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